The management of TVC Communications, owners of TVC, TVC News, Max FM (Lagos & Abuja) and Adaba FM has announced the promotion of Marvin Arimi to Acting General Manager of its hit music radio stations, Max FM, Lagos & Abuja with immediate effect.
According to a press statement signed by the management, Marvin Arimi, a creative guru who started work with Radio Continental as a junior producer in 2015 and later promoted to Group Head of Music and Production in 2017 will now oversee the strategic direction, administrative, production and technical affairs of Max FM (Lagos & Abuja) in his new role.
Announcing the promotion, Chief Executive Officer of TVC Communications, Andrew Hanlon said Marvin assumes the senior role because of the hard work, dedication, passion and leadership which he has displayed over his five years of service with the company.
He said, “Marvin has been a key part of the success we have recorded at Max FM, and we were thrilled to promote him to this senior role. Above all, he is a kind and caring gentleman who displays decency and respect to the crew at Max FM, the qualities which are essential for work in our company.”
In his response, Marvin stated that “I am delighted to receive this great news and I look forward to leading the Max FM team to greater height. I believe the core of good radio is in the detail of the music, presentation, and production and am looking forward to evolving the broadcast sound of Max FM. Together with our talented employees, I believe we will continue to grow the audience reach and revenue of our brand.”
Profile – Marvin Arimi Acting General Manager, Max FM (Lagos and Abuja)
Marvin Arimi is a creative Guru with over 12 years’ experience in broadcasting, advertising and radio set up.
A “true radio heavyweight” whose skills for working with great on-air talent and commercial insight has put him out in front of industry stakeholders as one of the new age leaders in the media, advertising and entertainment sector.
Over the years, Marvin has continually raised the bar in creating sellable radio programmes and content that has helped to harness the power of all mediums; Radio/TV.
Prior to the promotion, Marvin Arimi was the Group Head Programs at Max FM Lagos and Abuja. He worked on the rebranding of the radio station from Radio continental to Max FM and took the station from 350,000 listeners to 1.9million daily listeners.
About Max FM
MAX FM is your home for the very best hit music for Lagos and Abuja. Formerly Radio Continental, Max 102.3FM Lagos was launched in 2017 and Max FM 90.9FM Abuja was launched in 2018.
Max FM Lagos & Abuja is targeting at age 15-34 year with a clear proposition of Hit Music for Lagos and Hit Music for Abuja.
Max FM is rated as number 1 hit music station in Lagos with over 1.9 million daily listeners.
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